AI Jargon Buster
AI news and the language around it, simplified.
What is a Deepfake?
A deepfake is a piece of digital media, such as a video, audio recording, or image, that has been manipulated or created by artificial intelligence to look or sound like a real person. The technology uses complex patterns to map a person's likeness or voice onto new content, making them appear to say or do things they never actually did. Because these files are often indistinguishable from authentic media, they are frequently used to spread misinformation or commit sophisticated digital fraud.
Why this matters to you
Deepfakes pose a significant risk to organizational security and personal reputation. As these tools become more accessible, criminals use them to bypass security protocols, impersonate leadership during video calls, or manipulate public opinion. Understanding how they work helps you remain skeptical of suspicious requests and implement verification steps for sensitive tasks.
How you might hear this
Our security team is updating our verification protocols to protect against deepfake impersonation attempts during remote meetings.
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