Step 1 of 7

Get started

We need your email, your LinkedIn PDF, and your CV. All three are required before the analysis can begin.

Your email

Email address

We send your finished profile pack and checklist here. Nothing else.

Upload your LinkedIn PDF

Drag and drop your LinkedIn PDF here or click to browse

1. Open your profileGo to your own LinkedIn profile page.

2. Click MoreSelect the More button under your name.

3. Save to PDFChoose Save to PDF and upload the file here.

OR

Paste your public profile URL

Quicker, but LinkedIn sometimes blocks us. The PDF is the reliable route.

Upload your CV

Drag and drop your CV here PDF or Word

Your CV gives us the detail we need to check your experience entry by entry and compare your documents.

Step 2 of 7

What are you optimising for?

Choose one goal for this run. Everything that follows, the analysis, the suggestions, and the scoring, is shaped by this choice.

Choose your optimisation goal

Step 3 of 7

Target and context

Tell us the role you are targeting and any context that shapes the analysis.

Or type a different target role

Context modifiers

Optional. These adjust how the analysis handles known differences between your documents.

Match LinkedIn to my CV

Flag factual gaps or conflicts between my LinkedIn profile and my CV. Do not ask me to copy my CV word for word.

My LinkedIn is deliberately shorter than my CV

I have left out older or less relevant roles on purpose. Do not treat them as missing unless they create a real credibility gap.

I am concerned about age bias

Check my LinkedIn for dates, early roles, education signals, or wording that may reveal age unnecessarily.

Step 4 of 7

First impressions

Recruiters see your headline before anything else. Edit any suggestion, then copy it or save it to your pack.

Step 5 of 7

Profile content

Your about section, field settings, skills, and credibility. All assessed from your LinkedIn profile.

Step 6 of 7

Deep analysis

Your LinkedIn and CV compared side by side, shaped by your goal and context settings.

Step 7 of 7

Your LinkedIn score

Scored against your goal and target role.

Current profile

--current

If you apply changes

--projected

Select actions from the checklist below and add content to your pack. Your projected score updates as you go.

A score above 70 means your profile is working hard for your goal. You do not need to reach 100. Focus on the high impact actions, apply them to your LinkedIn, and move on. The aim is a stronger profile, not a perfect number.

Your action checklist

0 items

Tick the actions you want to keep. Every ticked item is added to your pack and included in the email when you click Send pack email. Tick Select all to take the lot.

Ask for recommendations

Recommendations rarely show on a PDF export, so we cannot read yours, but they matter. Here are three ready messages you can send. Click into any to edit, then Copy or Add to pack.

Your profile pack

0 in pack

Everything you added, in LinkedIn field order, ready to paste. Edit any entry here for a final polish. This is exactly what we email you.

Your pack and ticked actions go to your inbox.

Your LinkedIn gets them interested. Here is what gets you hired.

Built on the thinking in When the Ground Shifts. Everything opens in a new tab, your work here stays put.

CV Optimiser

Your CV is the other half of the story. Rebuild it here, free CV update included.

Open CV Optimiser Interview Prep Suite

Practise answers built from your CV and the job spec, across five proven frameworks.

Open Interview Prep